About Us

Our Purpose

Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world.

Our Communities

We are committed to the betterment of our communities, both inside our organization and out. We are working diligently to create change and foster a family-centric environment dedicated to associate growth and lifting underserved communities by dedicating resources to provide training, development, and an inclusive culture. Guided by our core values, we chart a path not toward an imagined finish line, but in the interest of progress itself. We're evolving, learning, and growing daily as we pursue meaningful change—but our work is never done.

Sport Culture
Sport is a powerful driver of change; it promotes societal inclusion regardless of gender, race, sexual orientation and identity, gender expression, religion, ethnicity, socio-economic backgrounds, or physical and mental abilities. Through equal access and opportunity, sport challenges stereotypes, breaks down societal barriers to foster inclusive engagement, and cultivates collective action. We strive to unite people across borders and bridge divides through sport and its principles of respect and fair play. By opening doors and amplifying new voices, we can shape the future of sport and culture to create a better future in which all voices are welcome and heard.

Access to Play
Humanity wins when everyone has the opportunity to play. New Balance is committed to funding organizations dedicated to bridging social and cultural divides through sport and play-based learning. By creating access, we can unite communities by teaching conflict resolution, team building, cooperation and acceptance across different backgrounds to bring positive change in society.

Responsibly Made
Building our product more responsibly is a continuous journey. We are unwavering in our commitment to product construction, the materials and methods we use, and — most importantly — the people crafting our products. For years, New Balance has been building a strong foundation of sustainability practices and respecting human rights through its Responsible Leadership program — and has outlined a set of bold actions and alliances targeting various aspects of climate change and social responsibility. We realize this is not enough and we are just getting started. From pursuing renewable energy across our supply chain to promoting women’s empowerment in our key partner suppliers, New Balance continuously seeks change that creates both short-and long-term impact.